Copywriting that Converts!

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Copywriting that Converts

Copywriting is one of the most powerful tools you can have in your arsenal to convert leads into customers, make more sales, and transform your business.

The majority of consumers spend time shopping around until they’re ready to buy. Some of your prospects have been on a journey with you for a while, learning about your brand and your offers before deciding whether your solution is the best fit for them.

Other prospects have just discovered you and are trying to decide whether or not you can be trusted to deliver what they need in exchange for their money.

How can your copy push them over the final hurdle to become a buyer?

Motivational Language

If you put the right motivational language in front of your prospects when they’re ready to buy, you’ll inspire them to take that next step.

To find that resonant language, you need to have a thorough understanding of your audience so they feel that you’re speaking directly to them. But many copywriters don’t take the necessary time to understand their target market before they start writing. This leads to frustration and, eventually, failure to convince potential buyers.

Communicate the Solution

However, once you know your audience inside and out, you can easily write copy that communicates that your product or service is the solution they’ve been seeking.

You may be just starting out writing copy, or you may need to tweak what you already have.  But whether you’re an IT consultant, an online fashion outlet, a business coach, or a yoga teacher, you need to learn the valuable skills of copywriting if you want to make sales.

Inspire Them to Buy

In this course, you’ll learn how to use copy to inspire your audience to buy. You’ll discover the essential copywriting skills that convert and how third-party comments add impact to your sales copy. By the end of the course, you’ll be able to write motivational sales copy with the potential to change your business and generate the sales you know you deserve.

Here is your roadmap through the course:


Learning Objectives

By the time you complete this course, you'll be able to:

  • Recognize the elements of successful copy that converts leads to customers
  • Describe your ideal customer in detail so that you can write copy that  makes them feel you’re speaking directly to them.
  • Craft the core marketing message that will attract your ideal customer so that they’ll be motivated to take the next step and buy
  • Find the point of contact where you influence a potential customer to take action and buy
  • Develop compelling sales copy to help your customers visualize the positive transformation they’ll experience once they purchase your offer
  • Employ third-party comments to strengthen the impact of your copy so that your prospects feel confident they’re buying the right solution for them
  • Choose writing and formatting that will make your copy quick to read and easily accessible
  • Add in the crucial elements that turn your copy from just OK to a high-converting powerhouse for your business
  • Pick the metrics to monitor and test your copy’s success so that you continuously improve and optimize conversions
  • Consolidate and implement your learning and plan future action steps so you can achieve the goals you set for this course

This course is broken down into six major modules and individual lessons to take you step-by-step through the process of writing the sales copy that motivates prospects to make that ultimate decision to buy.

Then there is a seventh module containing advanced bonus lessons.

The modules follow a logical order, so while you can skip around if you want, it’s best to work through them one at a time.

As you go through each module, use your Action Guide to help you complete the Action Steps at the end of each.

Action Steps

Before we start the course, take a minute to think about what you want to get out of it.

In the Action Guide, write down three skills you expect to gain.

Now that you’re clear about what you want this course to deliver, we can get started.


Action Guide

The Action Guide is for you to fill in at the end of each module and lesson. Download it as a Word document to complete online or as a PDF to print out and complete manually.

20 Point Checklist

The 20 Point Checklist gives you 20 things to check your copy against for effectiveness and simplicity.

Copywriting that Converts!

Understanding why people buy is the first step to communicate why they should buy your product,

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Like most things, copywriting is a skill that can be learned. You've come to the right place to do that.

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Your customer makes a journey from being unaware of you and your product to making a purchase from you. To get more customers, you need to understand all aspects of this journey.

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Don't distract your potential customer with irrelevant content that weakens your core message. Learn how to identify your core message and focus on it.

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There's a sweet spot where your copy connects with your customer's wants. Learn to discover where that is and then press your advantage.

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To be really effective, you must enter the conversation already going on in your prospect's mind. Then they will recognize you as someone who is here to help.

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You can praise yourself as much as you like, but it will never have the positive effect you get from third-party testimonials.

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You are sending your message to people with a broad spectrum of education and experience. Don't talk down to them but more importantly, don't lose them with language they don't understand. Speak plainly.

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Learn how to apply the principles of urgency and scarcity to increase your conversions.

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You can always improve your copy. Take the approach of always considering your first effort as a draft. Then apply the principles covered in this lesson to polish it until it's as good as you can make it.

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It's essential to use real live data that you can measure in order to know (not guess) what you need to improve. This lesson details all of the sales metrics that you need to use and how to use them.

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Split testing is the only way you can know for sure if changes to your copy is effective, because you are being informed by accurate, controlled results. You do this by making one change at a time and measuring the effect it has on your sales figures.

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Review every aspect of your copywriting to achieve continual improvement.

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About the teacher


I spent 48 years in IT, graduating from computer programmer to system designer to team leader for several listed companies. This was followed by creating my own company that developed some very successful software applications. Eventually, I sold that company and retired. Well, sort of. I filled my retirement with travel and the development of successful online businesses, in both the affiliate marketing and e-commerce spaces. This website IM (Internet Marketing) FAST Training will host training courses to showcase how YOU can do the same.

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