Optimize Your Conversions through Continuous Improvement
Learning Objective
Use metrics to monitor and test your copy’s success so that you continuously improve and optimize conversions.
About Module 5: Optimize Your Conversions Through Continuous Improvement
Continual, on-going improvement gets you closer and closer to your optimal conversion rate.
It's essential to use real live data that you can measure in order to know (not guess) what you need to improve. This lesson details all of the sales metrics that you need to use and how to use them.
Split testing is the only way you can know for sure if changes to your copy is effective, because you are being informed by accurate, controlled results. You do this by making one change at a time and measuring the effect it has on your sales figures.