About Module 3: Conversion-Focused Copywrite Essentials
Learn the essentials for writing copy that grabs your audience's attention and leads them to your desired conversion.
Conversion-Focused Copywrite Essentials
Whatever the reasons people say they buy, they’re all looking for a particular outcome. They’re spending money because they want a result. When you write sales copy, you need to be able to show them what this result will be.
In this module, you’ll practice the key skills of copywriting that sells, and you’ll recognize how third-party comments can strengthen the impact.
To show your customers the result they can get from your product.
To lead them into the purchasing decision.
To be really effective, you must enter the conversation already going on in your prospect's mind. Then they will recognize you as someone who is here to help.
You can praise yourself as much as you like, but it will never have the positive effect you get from third-party testimonials.
You are sending your message to people with a broad spectrum of education and experience. Don't talk down to them but more importantly, don't lose them with language they don't understand. Speak plainly.