Lesson 2: Amazon Associates

So You Want to be an Amazon Super Affiliate

It Starts with Joining Amazon Associates.

Amazon Associates is Amazon’s affiliate marketing program.

Once you’ve joined Amazon Associates, you can promote any Amazon product and earn an affiliate commission when someone buys that product through your affiliate link.

But here’s the great thing. If while they’re on Amazon, they buy any other product, you collect the affiliate commission on that sale as well.

Compared to other platforms, Amazon commissions are low but…

  • The trust factor is high. Visitors have no hesitation buying through Amazon and
  • You can sell high-ticket items, such as an espresso coffee machine for $600 or a high-end set of golf clubs for $1,330, which will yield substantial commissions.

To become an Amazon affiliate, go to Amazon.com Associates Central and sign up.

01 Join Amazon Associates

Scroll down and click on the Sign up button.

You’ll be asked to sign in with your Amazon account credentials. This links your affiliate account with your normal Amazon account, which allows you to find Amazon products and immediately download the links to promote them. It’s a great feature.

If you don’t have a normal Amazon account, you can create one now.

02 Create Amazon Account

Sign in with your normal Amazon account credentials or create an account if you don’t have one.

Confirm Your New Amazon Associates Account

04 Confirm Your New Account

Confirm your Amazon details and click the Next button.

Tell Amazon About Your Website(s)

05 Your Website

You must enter one website URL to become an Amazon affiliate.

There’s no need to enter more than one.

Once you have an Amazon affiliate link, you can use it on any number of sites.

So enter one of your site’s URLs and click on the Next button.

You then need to confirm that your site is not directed at children.

06 Confirm Your Site Is Not Directed at Children

Check the No radio button and then click the Confirm button.

The Next Step

That’s almost it. You’re about to become an Amazon affiliate (the next step on your way to becoming an Amazon Super Affiliate).

You now need to tell Amazon a bit about your business by completing some additional information.

07 Tell Amazon About Your Business
  • Enter your name as your preferred Associates Store Id. Amazon will use this to create an affiliate id. You are better off using your name rather than a website as you may want to use it on multiple websites.
  • Enter a few words about your primary busimess.
  • Check the Blog radio button.
  • Select From the Amazon.com website.
  • Enter the Captcha,
  • Check agreement to the terms and conditions.

Note that none of the above is important. It’s just to get you accepted.

Here’s an example with the information completed.

08 Completed Example

Complete the information and click on the Finish button.

Application Accepted

09 Application Accepted

Your application has been accepted and you have been issued with an Amazon affiliate id.

You are now able to sell Amazon products and collect an affiliate commission.

Click the Now button to provide Amazon with how you wish to get paid and with the necessary US tax information. This will be different, depending on your country of residence.

Just work through it.

You will also receive a confirmation email from Amazon.

10 Email from Amazon

Note that

  • You must make 3 sales within 180 days in order to keep your account. If this happens, you can apply again and get a new Amazon affiliate id, but will then have to update any existing links that you have placed on your website and
  • Your site is still subject to manual review by Amazon, so make sure you abide by their rules.

Finding Products to Promote

Now comes the exciting part!

Finding Amazon products to promote and earn affiliate commissions from.

Let’s assume you have a golfing website and for this exercise you are going to promote full sets of golf clubs for both men and women.

Start off by going to your regular Amazon account (as if you were going to buy something).

11 Go to Your Normal Amazon Account

Note that your Deliver to address should be in the same country that you are marketing to.

This ensures that you will find products that are available to your target audience and that prices will be accurate.

For example, I live in Australia but my target audience is mainly in the US. If I used my normal Australian address, then when I searched for products, I would only see those that were available for Australian delivery.

So for this exercise, I use a US address. This is a made-up address. It’s not otherwise significant, as I’m not buying product for delivery. I just want to find appropriate product to promote.

Note also the SiteStripe banner at the top left.

This should appear automatically because Amazon has associated your normal Amazon account with your new Amazon Associates account.

It’s where you will get your affiliate links from.

Let’s find some products to promote.

Search for “complete golf club sets”.

12 Search for Products

You can scroll down to find more, but for the purpose of this exercise, I just want to show you how to get and use your affiliate link.

Let’s promote the best seller at the top of the list, the Strata Men’s Complete Golf Club Set for $599.99. It has a 4.6 star rating out of 7,693 reviews so even without personal experience, you can be confident promoting it.

Later, we’ll look at finding three competing products and reviewing them.

Right now, click on the Strata Men’s Complete Golf Club Set product itself.

This will bring up the detail screen for that product.

13 Click on Product to Promote

Notice to the right of SiteStripe, there are three alternatives – Text, Image and Text+Image. These contain your affiliate links for this product.

Let’s check what each one does.

Click on Text+Image.

14 Text+Image Link

This shows what this image will look like, along with the link code that will cause the image to display.

Copy the link code and insert it into your website post or page where you want it to appear.

Make sure you insert it as html, not text.

Here’s an example:

In my golfing website, I’ve created a new page called Test Page and inserted the copied html code for the Text+Image option.

15 Insert Text+Image html into Page

After saving the html and displaying the page, the Text+Image html is rendered as a clickable Amazon link.

16 The Text+Image html is Rendered

Clicking this link will take your visitor to the Amazon page that we’ve already seen for this product, with your affiliate link already embedded, so that if your visitor purchases this or any other Amazon product, you will get credited with the affiliate commission.

This next bit is really important.

Amazon Affiliate Disclosure

It’s an Amazon requirement that you include an affiliate disclosure, shown prominently near your affiliate link.

You can go to Amazon Associates and look up their terms of reference. At the time of writing, this is what it said:

5. Identifying Yourself as an Associate

You must clearly and prominently state the following, or any substantially similar statement previously allowed under this Agreement, on your Site or any other location where Amazon may authorize your display or other use of Program Content: “As an Amazon Associate I earn from qualifying purchases.” Except for this disclosure, and other than as required by applicable law, you will not make any public communication with respect to this Agreement or your participation in the Associates Program without our advance written permission. You will not misrepresent or embellish our relationship with you (including by expressing or implying that we support, sponsor, or endorse you), or express or imply any affiliation between us and you or any other person or entity except as expressly permitted by this Agreement.

For example:

17 Include Amazon Affiliate Disclosure

Now we will do the same thing for the Image alternative to the right of SiteStripe.

18 Image Only Link

Note that the Image Size radio button Large has been selected.

After inserting the selected html and rendering the page, it looks like this:

19 The Image Only html is Rendered

Note that the image is considerably larger than the one contained in the Text+Image alternative, but of course contains no text.

This brings me to my preferred alternative, which is to use the large Image Only, with the Text Only shown underneath it, like this:

20 Image and Text Shown Centered

The Text Only html is a direct Amazon link to the product, so I’ve included it attached to the product name as anchor text.

I’ve also put them both in the center of 3 columns, so that they are centred on the page.

Note that the column outlines are only shown in edit mode and will disappear from the live page.

21 Image and Text Page Preview

Clicking on either the image or the anchor text will take the visitor directly to the product on Amazon.

Creating Reviews

A review page can be a great way of making sales of Amazon products.

By highlighting the upsides and if any, the downsides of each product you allow your customer to make an informed choice.

Here are the principles I use to create a review page:

  • I like to review three products. This creates choice without overwhelm.
  • The three products should be in the same price range. You would review three sets of golf clubs priced at $300, $600 and $1,200. They are aimed at different customer bases. Better to select three higher priced items and present them as “When only the best will do”. Or three lower priced items with good reviews and present them as “When you’re on a budget”.
  • Use real customer reviews of the products, as your potential customer will relate directly to them.

So I went back to the page of Amazon results for “complete golf club sets”, scrolled down the list and found three sets over $1,000 and with good ratings.

Perfect!

Using SiteStripe to get the Text+Image html code, I created a page containing all three products. (I used Text+Image because for this type of review, it’s important to show the price up front).

Here’s the first product in the 3-product review page:

22 First in 3 Product Review

The Text+Image html code was inserted first, then one of the Amazon reviews wrapped around it and finally the 5-star image shown below.

Clicking on the Amazon link will take your visitor to the product details on Amazon, where they can read all of the reviews and of course, if they buy the product or any other product while they are there, you get credited with the commission.

This was then repeated for the other two products.

23 3 Product Review

This isn’t showing the whole page, but the third product only has a 4-star review, but it is the cheapest of the three. So a clear differentiation.

The fact is that if you can put this page in front of people looking for a good set of clubs, you will make sales.

The next thing to do is create a similar review page for women’s clubs and put a reciprocal link on both the pages.

Native Shopping Ads

An alternative format that you can use is Native Shopping Ads.

The link is shown in SiteStripe to the right of Text+Image.

24 Native Shopping Ads Link

As before, copy the html code and insert where you want the ad to appear.

Here’s how it looks after doing that for all three products:

25 Native Shopping Ads 3 Product Review

This is quite a neat, compact format.

It has a decent description and includes price and review data.

Clicking anywhere on the ad takes the visitor to the product on Amazon with your affiliate id already embedded.

This format lends itself to an introductory paragraph that covers why the purchaser will be happy with any of these great products and encouraging them to click on the ads for more detailed information.

Keep applying these principals and advertise your pages with blog posts for organic traffic and/or ppc advertising and you’ll be an Amazon Super Affiliate in no time!

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