Start Collecting Data

Note that this follows on from the last lesson in the previous module.

You will be collecting data from your website, so click Web.

The next step is to set up a data stream for your website.

Enter your website’s URL, give the data stream a name (your website’s name is fine) and click the Create Stream button.

This will create your Global Site Tag, which must be copied to your website in order for it to collect and send data to your Google Analytics account.

Click Add New On-Page Tag to get the actual code to be added.

Click the Copy icon to copy the code to the clipboard, ready to be pasted into your website.