Lesson 1: Set up an Autoresponder

Set up an Autoresponder in 

What Is an Autoresponder?

An autoresponder is software that allows you to collect your customer's details (most commonly just name and email address) and store them in list.

It also allows you to email the members of your list in two broad ways:

  • A 1-off email broadcast to your whole list or to selected parts of it
  • A series of emails sent out automatically according to a time frame established by you.

Don't worry if this seems a little vague at this stage. It will all become clear as we proceed through this module.

You will come to understand that your autoresponder and how you use it is probably the number one money-making tool in your website arsenal.

Your List

If you've been researching internet marketing for some time, you will have heard the saying "the money's in the list" and perhaps also that the only real asset that an online business has is its list.

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